Cedro Capital invests R$ 3.2 million in Poli and opens ten vacancies in technology
August 21, 2021

With follow on from Ace Startups, the manager invests in Pli’s service to increase functionality and make the journey more fluid and personalized.

Company proposes digital solution to manage sales and customer service. (Rafael Henrique/SOPA Images/LightRocket/Getty Images)

A Cedar CapitalBrasilia-based independent asset manager, led with follow on from Ace Startupsan early stage investor with the mission to transform Brazil through innovation, a R$3.2 million Pre-Series A round in the amount of Polia technology company that centralizes conversations from different channels, such as social networks and WhatsApp, in a single platform, in order to provide agility, quality, data and automation to customers. In addition, the company has more than ten open positions, mainly in the technology area.

Poli has been drawing attention for the pace of business expansion and the features aimed at helping small and medium-sized companies to have a digital solution to manage their sales and service. “In this scenario, in which companies have had to adapt to new digital tools to support processes, Poli has been delivering an innovative solution that is easy for clients to adopt,” states Alessandro Machado, partner-director at Cedro.

Poli provides a complete experience for sales, called conversation commerce. With more than a thousand active clients in Brazil and growing at a rate of 12% a month, the company has more than a hundred employees. With the investment, the startup intends to increase functionality and make the partners’ journey more fluid, satisfying, and personalized.

“Our focus is on unlocking the full potential in the uses of the main media of digital channels (WhatsApp, Facebook, Instagram, among others) for SMBs. That, in other words, means multi-attendants, chatbot, product catalogs for conversational sales, multi-channel conversion in a single environment, and extensive performance reporting, for example. There is still an almost unlimited range of opportunities and needs for our partners to achieve success, and with the value of the contribution we will extend the functionalities and expand even more within our market,” says Alberto Filho, CEO and founder of Poli.